Q: Does MarketSurveyTools.com provide competitor pricing in our subscription?
A: Competitive price shopping is a masterful art that MarketSurveyTools.com teaches through the nature of its analytical process. We do not provide competitive pricing for your property; we equip users to gather and maintain pricing data by which they can make intelligent pricing decisions.
MarketSurveyTools.com provides information sharing in a snap, historical pricing at a glance and outrageously gorgeous reports that share market impact information instantly with owners, investors and decision makers. MarketSurveyTools.com also provides a walk-though shopping system that makes even the junior agents a whiz. Plus, we provide a series of optional reminders that keep users on track with their marketing deadlines.
We also set up your customized amenity option by company so you can request as many special features and details as you like.
Q: We have a lease rent option program that sets our prices for us; why would we need a market survey at all?
A: LROs like Rainmaker and Yieldstar base their price setting recommendations on regional averages archived in their own database; therefore your pricing is primarily calculated on regional averages of integrated LRO systems and secondarily on competitor pricing data that has been averaged into common types and sizes of units.
Knowing your neighborhood, metro and regional competitors is vital information to establish optimum pricing and minimal discounts. No broad-based average can take the place of having detailed pricing information with subjective insight on how to maximize pricing structure and still remain competitive. The LRO system is only as good as the information submitted; MarketSurveyTools.com equips management teams to gather, refine, and validate pricing and promotion decisions in quick time.
Q: How does MarketSurveyTools.com save administrative work hours?
A: MarketSurveyTools.com is a sophisticated, web-based software designed to calculate, compare and archive vital market data. Just enter price changes and update marketing notes. MarketSurveyTools.com does the rest. There is no opportunity for a user to corrupt a formula by mistake or wipe out critical data. It also incorporates shortcut and research features that makes data entry quick and easy. No special training is required.
Q: How will I learn to use MarketSurveyTools.com?
A: We provide a one hour training session for all users and we are always available to answer a question just by clicking our REPORT A PROBLEM link at the bottom of the pages. Our Help Topics are very useful and there are instructional videos on every page.
Q: Won’t it take a long time to get all my marketing data set up and ready to go?
A: Not at all, that is why we do the set up for you for a small fee, whether you have five or fifteen competitors. Send us your current survey data and we enter it into your MarketSurveyTools.com account. If there is information missing in your current data, we will set up a reminder for you to add that information to make your survey more effective.
Q: Does MarketSurveyTools.com have any tools for the iPad?
A: Yes we have a free add-in product called SweetSpot.ws that has shortcuts to the sweet data, the most pertinent information, from MarketSurveyTools.com as well as shortcuts to all your web-based products like Gracehill.com, your company intranet, your property management software, etc. Best of all you, can add any other shortcuts you want including your professional and personal website resources. What’s the best part of Sweetspot…..you don’t have to remember your logins and passwords anymore….we do it for you!
Q: Can I access the "market survey" data from any computer?
A: Yes, it is accessible via any computer with Internet access and its available around-the-clock.
Q: Is MarketSurveyTools.com integrated with any property management software?
A: No. MarketSurveyTools.com is an independent application that reflects market rent, actual rent, effective rent, averaging, occupancy, location, premium charges, historical rate changes, square foot comparisons, and scheduled rent roll based on current rates—and a lot more. Since current rent rates change frequently because of market testing, and responses to immediate demand, it would not be advisable to establish such rates as an accounting basis. MarketSurveyTools.com is integrated with SweetSpot.ws remote access leasing application so that your survey data is always only a glance away—great way to show prospects how you outmatch your competitors.
Q: How do I distribute market survey reports to owners, investors and company leaders?
A: Sharing surveys has never been easier. Everyone permitted by your company to access market survey information can be given access to all your survey data via Internet and they can pull up a report or an archived report. Since MarketSurveyTools.com is totally web based, there is no distance or time barriers, no faxing or mailing required. You may easily email reports to outsiders directly from MarketSurveyTools.com.
Q: What kind of reports does MarketSurveyTools.com generate?
A: There are 28 reports available on the single property level that show the marketer summary comparisons, detailed information, historical data, trends, ranges, floor plan type, amenities, neighborhood, narratives, concessions, rents by square foot, utility data, and more. You also have the ability to create custom reports by simply dragging and dropping topics of interest.
Q: How do I know what I have updated on the computer; I get interrupted all day long.
A: MarketSurveyTools.com has a wonderful virtual trainer assistant that keeps track of the items you have updated in your survey. Also, MarketSurveyTools.com will remind you when a survey is due, and it will also alert you if you did not complete areas of your survey.
Q: Can I see how my entire portfolio compares by geographic location?
A: MarketSurveyTools.com can retrieve your survey data based on geographic location. This feature is helpful because it transcends survey groupings by product type.
Q: Are there any security levels in MarketSurveyTools.com?
A: Yes, the program lets decision makers establish who has access to the program according to security levels that are preset with specific limitations. For instance, the property manager can assign permission to a data entry level user to access certain areas of the program. This feature protects your account from mischief and loss. Additionally, ever login is recorded in MarketSurveyTools.com.
Q: How do I know if I missed something on the report?
A: MarketSurveyTools.com has an alert function that lists missing report data when a report is finalized. The alert is also sent to the upper level management users so they can follow up any vital information that needs to be added or edited.
Q: How do I know that our market data will not be lost?
A: MarketSurveyTools.com has a fail safe system that backs up data on several levels. No survey can be saved until all previous surveys are finalized and are no longer open for editing, other than by a series of deliberate steps. Additionally, market information is segregated and never shared across company lines.
